Book Trailers and Video Media – Why They Are Increasingly Effective

Over the last decade the internet, how we use it and when we use it has changed dramatically, and this has meant that every industry across the world has had to adjust. The publishing industry has been no exception. In fact, as an industry that relies heavily on appearance and technology itself, it has had to be more vigilant than others in order to keep up with digital modifications. Even over the last few years, huge changes have meant that publishing in the digital world has become even easier, but making a success of your work is just as challenging as ever.

Online promotion can be one of the least expensive, but most effective tools that any writer can utilise in what has become an overcrowded marketplace. The issue is that in today’s online book sector, there is a narrowing timeframe in order to generate interest in your work. In a world where people visit websites whilst shopping, scroll through social media during television adverts or read a blog on their way home from work, everyone is increasingly busy and increasingly impatient. Nowadays information needs to be delivered in a much more exciting, interactive manner, and most importantly, fast.

With that being the case, video media and subsequently, book trailers, have become more and more popular, but are still unbelievably held with some skepticism, and that is due mostly by the amount of poorly produced examples there are being shared online. Many authors with little design or production skills put simple slideshows together themselves, or have friends or fans send them in. This gives many authors the advantage of still being able to stand out from the crowd with a professional video.

Book trailers bring your work to life in a way that many authors often dream about. They can also give readers a great impression of professionalism and much like a movie trailer, is designed to visually stimulate. With visual elements on the internet bringing in far more attention than those websites without, book trailers can now play a huge role in your visibility online, and its ultimate success. It has been found that statistically the average internet user will remain on a website around eighty percent longer if there is a video to view. Videos have also seen the largest rise as a piece of sharable media, meaning your book trailer can be shared all over the world 24/7. If you are having trouble conveying the message of your book, or gaining the attention you feel it deserves, a book trailer may be a good option to explore.

Part of the reason why information online needs to be delivered in a different methods now, is due to the varying way internet browsers are viewing the web. An ever increasing amount of people browse via their mobile phones and tablet devices, meaning your page of text just became too daunting and perhaps too small to read. Book trailers are great ways to gain instant attention, tempting visitors to look further and stay longer. Most readers won’t fully read the lengthy reviews and information that some websites try to share online. Instead, they want snappy information delivered with greater ease. These visitors therefore need to be fed details in a much more graphic medium, without inundating them with text, and that is why book trailers and video media are still on the rise.

There are other options for video media apart from book trailers that authors can also consider. Anything from website introductions, readings, interviews or announcements can create an interactive feel and convert information into sales.

Website introductions are just that, a short video, usually featuring the author, welcoming visitors to their website and speaking about their work. This can replace, or work alongside the text that usually appears on a website home page, giving visitors the option. Videos of this nature, much like book trailers should be around one minute in length. At that length, a video receives the highest amount of viewers watching until completion. One minute sounds like a very short window in order to get your message across, but you will be amazed how much can be communicated in this time. This type of video media also has an added bonus of ‘meeting’ the author, which readers have always admitted to being intrigued about. Being able to put a face to the name and making your brand and website memorable has huge advantages for any future work, tempting visitors back again and again. And remember, it’s not just your website that can utilise video media; it can be shared across your entire online platform, including social media, as well as being played at book launches or other events. Approximately sixty-four percent of consumers are more likely to buy a product after watching video promotion, with marketing professionals reporting that video converts better than any other medium.

There are many versions of book trailers, interviews or other forms of video media out there that have been put together poorly and unprofessionally, and like any piece of promotion, it needs to remain professional in order to gain the right attention and not deter from your work. It need not be expensive either; a professional book trailer varies in price, but something effective can be found for as little as £95. However not all companies that offer the service maintain a high quality, so be sure to view some samples of their previous work and discuss any requirements prior to instructing anyone.

This explosive growth in video popularity is allowing authors to reach a huge audience, deepening that all important connection between author and reader and keeping your name at the forefront of their consideration.

This article was originally published on the Bloomsbury Writers’ and Artists’ Yearbook website at https://www.writersandartists.co.uk/writers/advice/901/self-publishing/marketing-and-publicity/

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8 Proven Ways to Attract More Visits to Your Author Website

WOMANThere is a myth floating in the minds of some writers out there, that once you have written the book and built your author website that the book will sell like hot cakes and you can sit back and simply enjoy the praise. Unfortunately this is not the case, and as an Indie author, it is down to you to market and push your book to reach its potential in what is a very overcrowded marketplace.

There are many tools online to help you achieve this, and with the bonus of social media and an author website, you can reach a market that would be impossible to reach in isolation. That being said, you need to make the most of what is possibly the best marketing tool you have. An author website is dedicated to you and your work. There is no competition and you can design it to attract your target market and update it as and when you need to. It should appear much like a ‘bonus DVD’, in that it offers information and ‘extras’ that cannot be found elsewhere. So to help you continue on the path to author success, here are 8 easy and proven ways to attract more visits (and repeat visitors) to your author website.

1. Deleted Scenes

Do you remember that really laborious editing process, where you deleted entire scenes that you may have realised weren’t entirely necessary? Well, don’t waste them! Put them aside, and once readers have finished your book, you can offer these ‘deleted scenes’ online to prolong their interest in your work.

2. Alternate Endings

Much like the deleted scenes, you may have tried several endings before deciding on the final edit. These can be really interesting for readers to see. If you’ve always had the same ending, why not have some fun yourself and write something totally different!

3. Short Stories

When a reader finds an author they really connect with and enjoy, they like to keep an eye on new and upcoming books. But of course writing a full book takes some time to complete, so why not keep their interest by offering an ‘interim’ story? It can be something completely different, or you can even include ‘spin-offs’ from existing characters. You can even theme them to different seasons. Imagining your characters around the Christmas season, or even taking a holiday.

A high percentage of readers admit that they visit author websites to read the free material, so why not take advantage and add it as a bonus for subscribing to a newsletter or similar? One thing to remember is that your short stories need to be edited to the same quality as your published works, otherwise you may put your readership off.

4. Exclusive Signed Copies of Your Book

One thing that Amazon (and other large retailers) cannot offer is a signed copy of your work. If you sell your books direct via your website, why not entice them to order from you rather than the easier option of a large online retailer and offer exclusive autographed copies of your book? Autographed copies make great gifts too.

5. Character Catch-up’s

This is something I came across when working with a children’s author. He very cleverly posted a transcript piece of his characters ‘chatting’ to him about the book and story. The author ‘interviewed’ them about different aspects of the events in the story. It was a very clever way of reiterating the important morals in his work, and very entertaining for his readers.

6. Competitions and Quizzes

Everyone likes to win at something, and if you have your reader’s attention on your website, then a competition to win a quiz or perhaps a competition in order to win something is an ideal way to gain contacts. You can even integrate this with your social media and offer a free signed copy of your book if the person ‘follows’ you on social media etc. It’s a great way to build interest and create a buzz around your website. It doesn’t need to be limited to your book though. You can offer book vouchers, or even something related to the book. One author I worked with recently gave away a necklace which featured on her book cover.

7. Articles

Everyone’s work speaks of some kind of experience or expertise, and this can be another way of reaching out to your audience. Whether you write fiction or non fiction, you can write articles about the topics of your work and knowledge. If there is no real ‘topic’ to discuss, why not talk about your writing journey, what you learnt along the way or even what research you performed in order to make your work accurate. One author I have worked with, who writes historical romance, creates mood boards for each book, including pictures of historic rooms and places, a map of the area where the book is based and portraits that suit the character she is trying to portray. Showing this to your readers can further build that author/reader connection.

8. Featured Reviews

If you’re gaining a good number of reviews, you could create a ‘featured review’ area, and encourage readers to send their thoughts by attracting them with a prize. At the end of each month you can announce a winner and ‘feature’ their review on your website and across your social media accounts.

I hope these hints and tips will help you attract more visitors to your website, but I’m always happy to hear more of your ideas. What do you do to gain website visitors? You can comment here or tweet me at @authordesigner with your experiences.

The Self-Publishing Conference Overview

I had a fantastic day at the second Self Publishing Conference yesterday. My voice just about held out for the three sessions I presented! It was a fantastic day for everyone, and I met some fantastic #authors and #speakers. I’m already receiving lots of brilliant feedback, and everyone hopefully took away lots of new ideas and tips on their #websites and #bookcovers! There will be a run through of what we covered on my here very soon too.Image

Website vs Blog – What’s the difference?

Many authors will use a blog in one form or another during their career, whether it be as an online base, through book tours or guest interviews. Blogs build valuable social circles and can offer exposure to authors trying to reach a wider audience. Being a guest on a blog and giving an interview, for example, reaches out to a much wider audience than an author could ever hope to achieve in isolation.

There is however a mistake some authors (and other professionals) have come to make, and that is to use a blog as a website, when it simply cannot function in the same manner. There are some certain blog software’s which enable a more ‘website based’ display of content, but this can be tricky to build and usually requires a professional.

The difference between a blog and website is critical, and when considering your online promotion, you need to be fully aware of ‘what’s what’.

  • A blog could be classed as an online newsletter. It consists of continuous ‘posts’ of new material or articles which keep visitors coming back to see what’s new.
  • A website contains more static content and elements, each page having information that doesn’t change constantly, but that is updated when necessary and most importantly easily navigable and visible at all times.

Each have their own benefits, and should be used in conjunction with eachother  but a blog is not a website and a website is not a blog. Sounds like someone trying to explain cricket rules, doesn’t it?! Let me give you an example:

  • Blog – An author can use their own blog as an interaction tool, much like Twitter or Facebook. It’s a fantastic way of reaching your adoring readers, encouraging conversations and researching what your readers like and want more of. Authors may also use blogs to post news of what they’ve been up to, where they’ve been or the latest news on their work in progress. This can be very captivating, and the constant updating of the latest post keeps it fresh (as well as being search engine friendly), however what happens when a potential reader wants to know the link to buy that book you mentioned a few weeks ago? They would need to search through the blog archive, or spend an age scrolling down and down the page to find it. Realistically, that’s simply asking for them to close the page and look elsewhere. It’s too much hassle, and we all know how impatient internet users can be. Blogs are fantastic additions to a website, but to stand the best chance of making the most of online marketing, you will need a website. Blogs can also be very time consuming, and in order to prove useful, they need to be updated frequently, so before venturing on one, ensure you  have the time to post at least once a week.
  • Website – A website is set out much like like a book. It may have several or hundreds of pages, but they’re all laid out in an easy to navigate menu, where the information relating to each page is kept. For instance many authors will use a combination of these pages: Home, About the Author, Books, News & Reviews, Excerpt, Contact. You see how easy it would be for any potential reader to find what they were looking for? This is the vital difference between a website and a blog, and it’s creating that ease of navigation which will encourage visitors to explore and find what they need, whether that’s more information on the Author (go to the About the Author page) or a new book (go to the Book page). Because the information is static, it’s always there. It can be updated from time to time, but it won’t disappear in a multitude of posts like on a blog, making that important information visible at all times. The nature and frequency a blog is updated however, makes it extremely search engine friendly, and if embedded or linked with your website can increase its popularity even further.

So lets end with a cliche this time, shall we? It’s Quality, not quantity.

Why Authors Need A Website.

The question often arises of exactly why an author needs a website, and there are many reasons to consider. One of the most vital being because agents, publishers and most importantly readers expect you to. So what are you waiting for?! Not explanation enough? Read on…

‘I really wish every author had either a website or Twitter account. Makes me sad they won’t be interacting with readers.’  –          @readingGals

The above was genuinely taken from Twitter, written by a fairly disappointed reader. Whomever the author is that they’re referring to is making a dreadful mistake. Doesn’t it just say it all?

As an author, you are unknowingly losing out on a vast amount of opportunities (not just sales!) if you do not have a website. Readers take more and more time to research authors and their books online in today’s market, and you are losing out on valuable interaction and potential sales by not investing and embracing what is one on the worlds most effective promotional tools.

Displaying your work on other websites, such as your publisher or retailers simply isn’t good enough. The book market is extremely overcrowded and readers are more likely to be distracted by other works or adverts on the websites where more than your books are on offer. Needle. Haystack. Enough said.

Having your own website enables that important element of control, enabling you to brand your design to attract and engage the readers in your genre. It uses the same concept as a cover design, which your publisher or graphic designer has worked so hard to perfect. If the design of your cover isn’t carefully considered, you’re in danger of losing a sale to the book next door. In addition  your own website can be continuously updated, making it the centre of your promotion.

“Here’s a copy of my book, I hope you like it, but you may not. Probably not. Maybe?” – No success ever came from lacking confidence in your own work. If you portray yourself though your website as a professional, that confidence will also reflect on your work. A poorly designed website on the other hand, can immediately give a death sentence to your reader looking any further.

No successful author would forgo a website for the simple reason that they understand the importance of reaching out to their readership in whatever way they can. A website can be hugely successful and exciting to create. Whether you do it yourself or brief a designer, make it professional and ensure it’s worthy of displaying your work.

The process can be daunting to some authors too, but really, you braved the agents and publishers, dipping your toes into the publishing pool, you can do this too…