There is a myth floating in the minds of some writers out there, that once you have written the book and built your author website that the book will sell like hot cakes and you can sit back and simply enjoy the praise. Unfortunately this is not the case, and as an Indie author, it is down to you to market and push your book to reach its potential in what is a very overcrowded marketplace.
There are many tools online to help you achieve this, and with the bonus of social media and an author website, you can reach a market that would be impossible to reach in isolation. That being said, you need to make the most of what is possibly the best marketing tool you have. An author website is dedicated to you and your work. There is no competition and you can design it to attract your target market and update it as and when you need to. It should appear much like a ‘bonus DVD’, in that it offers information and ‘extras’ that cannot be found elsewhere. So to help you continue on the path to author success, here are 8 easy and proven ways to attract more visits (and repeat visitors) to your author website.
1. Deleted Scenes
Do you remember that really laborious editing process, where you deleted entire scenes that you may have realised weren’t entirely necessary? Well, don’t waste them! Put them aside, and once readers have finished your book, you can offer these ‘deleted scenes’ online to prolong their interest in your work.
2. Alternate Endings
Much like the deleted scenes, you may have tried several endings before deciding on the final edit. These can be really interesting for readers to see. If you’ve always had the same ending, why not have some fun yourself and write something totally different!
3. Short Stories
When a reader finds an author they really connect with and enjoy, they like to keep an eye on new and upcoming books. But of course writing a full book takes some time to complete, so why not keep their interest by offering an ‘interim’ story? It can be something completely different, or you can even include ‘spin-offs’ from existing characters. You can even theme them to different seasons. Imagining your characters around the Christmas season, or even taking a holiday.
A high percentage of readers admit that they visit author websites to read the free material, so why not take advantage and add it as a bonus for subscribing to a newsletter or similar? One thing to remember is that your short stories need to be edited to the same quality as your published works, otherwise you may put your readership off.
4. Exclusive Signed Copies of Your Book
One thing that Amazon (and other large retailers) cannot offer is a signed copy of your work. If you sell your books direct via your website, why not entice them to order from you rather than the easier option of a large online retailer and offer exclusive autographed copies of your book? Autographed copies make great gifts too.
5. Character Catch-up’s
This is something I came across when working with a children’s author. He very cleverly posted a transcript piece of his characters ‘chatting’ to him about the book and story. The author ‘interviewed’ them about different aspects of the events in the story. It was a very clever way of reiterating the important morals in his work, and very entertaining for his readers.
6. Competitions and Quizzes
Everyone likes to win at something, and if you have your reader’s attention on your website, then a competition to win a quiz or perhaps a competition in order to win something is an ideal way to gain contacts. You can even integrate this with your social media and offer a free signed copy of your book if the person ‘follows’ you on social media etc. It’s a great way to build interest and create a buzz around your website. It doesn’t need to be limited to your book though. You can offer book vouchers, or even something related to the book. One author I worked with recently gave away a necklace which featured on her book cover.
Everyone’s work speaks of some kind of experience or expertise, and this can be another way of reaching out to your audience. Whether you write fiction or non fiction, you can write articles about the topics of your work and knowledge. If there is no real ‘topic’ to discuss, why not talk about your writing journey, what you learnt along the way or even what research you performed in order to make your work accurate. One author I have worked with, who writes historical romance, creates mood boards for each book, including pictures of historic rooms and places, a map of the area where the book is based and portraits that suit the character she is trying to portray. Showing this to your readers can further build that author/reader connection.
8. Featured Reviews
If you’re gaining a good number of reviews, you could create a ‘featured review’ area, and encourage readers to send their thoughts by attracting them with a prize. At the end of each month you can announce a winner and ‘feature’ their review on your website and across your social media accounts.
I hope these hints and tips will help you attract more visitors to your website, but I’m always happy to hear more of your ideas. What do you do to gain website visitors? You can comment here or tweet me at @authordesigner with your experiences.