Creating Simple Visual Content for Your Author Platform

You may have noticed recently how more and more visual content such as images, photos and videos appear on social media. This is because visual content on social media and platform networks tends to gain a lot more attention than those that contain text alone. Social media experts say that it gives your interaction a significant boost and also strengthens your brand.

Authors can use this as a fantastic tool to further interact with readers and others in the industry. According to B2B Infographics, photos are liked twice as often as text updates, and videos are shared twelve times more than links and text posts combined! Those statistics are incredible, and something I will certainly be taking note of myself.

Below are some simple ways to create unique visual media that you can share across your author platform, including social media, blogs, websites and more.

Account Imagery
Imagery has nearly always been used strongly across social media. Profile photos and header banners are great ways to make an instant impression. I’ve always preferred photos of yourself as a profile shot. It means that visitors can put a ‘face to the name’,and conveys legitimacy. Below are some fun examples of how some authors have created a branded and fun header – just remember to leave space for the profile photo to overlap so that nothing is hidden when it’s in place. Contact me if you would like your own header image designed, or you can do it yourself fairly easily.

Video
I have written a couple of articles specifically on video media for authors, which you can view here and here, and there are many more options to choose from. Showing your personality on camera can further that connection with your fans, and many authors are trying their hand at vlogging (video blogging), whether its with instructional content on being a writer, conveying your expertise on a topic, or general material.
Carol Wyer is currently running a very entertaining ‘Grumpies On Board Travel Show’ which follows her and her ‘Grumpy’ husband (Carol’s words, not mine!) through various adventures after the success of her books. You can view Carol’s channel on YouTube here.
Other authors use video as an interview platform, for book reviews, book trailers or as a writing journal. If you are a little camera shy, there are options to create something visually appealing that doesn’t necessarily need you in shot.
The important thing to remember is to display videos across your entire platform to gain maximum exposure. They are extremely easy to share via social media and blogs. The average internet user also spends 88% longer on a website with video, so embedding a selection of your videos and having a link to your YouTube channel prominently displayed is superb for keeping visitors engaged.

Photos
I recently wrote a blog post on the various social media account options and which authors should be using them. If as an author you use the image based social media networks, such as Instagram, Snapchat or Pinterest, you may be used to sharing photos, however for those authors who aren’t sure on what images they could possibly share, here is a list of options you may not have thought of:

  • Inspirational photos – Out and about for research? Share photos of locations, people (with their permission) or anything else that may have given you that fantastic idea for your next book! Lovely author, Ellie Holmes has a section on her website devoted to photos that have inspired her. Jane Odiwe, who is a fantastic author and artist displays the paintings she has produced whilst inspired for her novels.
  • Your favourite books – Have you seen a book that you love? Share a photo or picture of its cover, or include a photo when you link to a review.
  • Your writing space – Readers are naturally intrigued by authors and sharing a photo of the space you use to write can prove a real interest to your fans. Get creative and decorate your space per season and share over and over again.

 

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Beth Hersant’s book travelling the world!

 

  • Your Readers – Readers often send in unusual shots of themselves reading your book. A client of mine, Beth Hersant has a fantastic list on her website, with her readers from all over the world!
  • Local Bookshops – If you have a local independent bookshop, why not share photos of their amazing displays. It can further your relationship with them and also help promote independents within the industry. If your book is stocked there, even better!
  • susan
    Author, Susan Gandar

    Author Events – If you attend an event such as a writing conference or are running your own event such as a book signing, ensure you get some photos. These can instigate links between like-minded authors and any readers oe locals who may be interested in attending future events.

Just Add Text
Another suggestion is to take images and add text to them. If there is something you want to get noticed, adding the text to an image can be a better way to gain that attention. It is easy enough to add words to images with Microsoft Paint, or with free sites like PicMonkey and Picfont.
They can be used to convey your brand, a new release, a book excerpt, title a blog, or even a general quote that you want to share. Some examples of this image style is below.

GIFs
What could be better than an image to gain attention? An animated image! GIFs are a huge trend at the moment, and easy to get hold of on websites such as Giphy. Authors can use them to display how they are feeling at any one moment. Use them alongside some promotion or general posts for maximum exposure. It is also a great way to have some fun and enter some humour into your platform.

giphy

 

It can take a little more thought and time, especially for authors, who naturally write through life.The key with visual media is if you can show it instead or typing it, then you may end up gaining more attention. All that effort will be worthwhile in the end.

If you have any questions, feel free to get in touch on contact@authordesignstudio.com. I always love to hear your thoughts and ideas, so please comment if you have had any experiences you would like to share.

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Which Social Media Channels Should An Author Use?

As an author in today’s marketplace, you will often hear the success stories of book sales after strong social media campaigns, but it can be hard to know where to start and whether the input will be worthwhile. There are many elements that contribute to a successful social media campaign and continual promotion of your work, but one aspect that many don’t consider is which social media channels to choose.

The truth is that picking the most obvious or as many as possible will not always work to your advantage. Your choice should depend on your goals and your audience, not on your personal preference for a particular network. And you certainly don’t need to be on every channel, just the right ones. If your goal is to build a fan base and create sales rather than casual interaction with some of your readers, you will definitely want to check that you have considered the following.

Your Audience
To start you will need to gather information on who your target market is. Some simple elements to consider are gender, age and location. Once you have this information, you can begin to use this to find the best social media channels to fit your audience demographic. People are naturally curious about authors, as though they are a mystical beings, and so it is now very popular for readers to search and connect online.

Network Styles
Each network has a very different behavioural basis. The basis of the network and the demographic of people who use it dictates how it is used and who it is suited to. To give you an idea, a rough guide is detailed below.

  • Facebook
    Facebook is used by an astonishing 71% of online adults, mainly to share snippets of their lives with family and friends. There is however a strong recommendation and ‘sharability’ factor that authors and millions of businesses take advantage of.  Facebook has the best demographic spread of any network online, attracting both younger and more mature users.
  • Twitter
    Twitter is a real-time network, with a limited space for posting. This is ideal for those who have less time and want to share and read short, sharp pieces of information. 26% of the adult population hold an account, being favoured by youth and those you frequent the internet more regularly.
  • Google+
    Google+ offers a lot of the same features as facebook but at the moment remains less popular. Having said this, many authors find it useful and there is an argument that marketing on a network with less competition is of more use. Google+ also encourages users to connect over common interests, rather than just being friends and family, which narrows down your search for potential readers and those in the industry. It’s about meeting new people who love the same things you do. It has a high male demographic, with those over 40 being the fastest number of growing users .
  • Youtube
    Video media has taken a huge boost in popularity among authors in the last couple of years. Youtube therefore offers authors a great way to display various videos online to a vast audience. It is hugely popular for ‘how-to’ videos, and therefore highly ideal for non-fiction authors as well as those looking to distribute book trailers, interviews and advice pieces. It’s less of a place to connect, but with video being such a useful tool in marketing, it’s well worth considering. To read more information on video media for authors click here.
  • Instagram
    Instagram is a picture/photo based network, with real-time engagement, much like Twitter. It tends to attract a much younger audience, but is being picked up by more and more businesses who use it as a marketing catalogue or diary. Authors can post photos of their readers with their books across the globe, inspirational places or objects as well as events and book signings.
  • Linkedin
    Linkedin has often had the reputation as a simple network to upload your CV and achievements, but more recently it enabled a newsboard type feature. It’s ideal for non-fiction writers who want to connect with others in a particular field and further their expertise and reputation. As a fiction author you may be interested in being booked for speaking engagements, and this is also a great place to connect with those in the publishing industry. Linkedin is popular with a more mature demographic.
  • Pinterest
    Pinterest is similar to Instagram, as an image based network. It does however allow visitors to see ‘moodboards’ of your photos, allowing you to keep more of your content visible for longer.  It’s mostly popular with women over the age of 25 but that gender gap is getting smaller. Pinterest is working hard to better its commerce side of the business and is looking to soon allow users to link to purchase things within their photo collections.
  • Snapchat
    Snapchat is an instant photo based network which allows users to snap a photo and share, however the image only stays visible for a short amount of time. It is highly popular among a very young demographic so may be ideal for authors of YA fiction. It is the new kid on the block as far as social media is concerned, but became very popular very quickly.

Social Media Strategies

Now that you have a good idea of who your target audience is, and which social media channels they are likely to use, you can begin to put together a social media strategy. Start by selecting the best channels suited to your readership and yourself. There is little point opening every account possible if you have little time to update them and market successfully. You will gain a much better response if you concentrate on the few, rather than neglect the many.

You will also want to consider the times to post on social media. If you are attempting to attract a global fan-base, you will need to post in real-time for those who are overseas to gain the best possible chance of them viewing your material. If you are looking to attract an adult market, consider posting early morning and evening during commuter times as well as in the evenings for those who work. It is often a case of trial and error, but many of these platforms now offer a free analytics feature to show you how many impressions your posts have made and so you can very quickly grasp the best time to be online.

If you have any questions about social media, social media campaigns or training please do get in touch via www.authordesignstudio.com

Why You Should Use Video Media to Market your Self-published Books

One of the challenges to indie authors in marketing their self-published books is that people simply don’t have the time to browse the web like they used to. It can feel as if there is a narrowing timeframe in which to generate interest in your work.shutterstock_173650184

With thousands of authors and books competing for attention, it can seem impossible to stand out from the crowd. Information needs to be delivered in a much more exciting, interactive manner, and most importantly, fast.

Different techniques are necessary to deliver information online, due to the varying ways internet browsers view material online. An ever increasing amount of people browse via their mobile phones, which means your page of text can become too daunting to read.

This is why many individuals and companies have taken to ‘vlogging’, replacing long articles of text with videos of themselves speaking about what they would have once written, conveying information in a much more graphic medium. The written word will never be replaced, but video can be a creative way of delivering information and reaping the rewards.

Videos displayed on websites can not only increase traffic, but keep visitors engaged up to 88% longer.

With that being the case, video media and book trailers have become increasingly popular, but are still viewed with some skepticism. Authors by nature perform most of their work ‘behind the scenes’ and are more often than not simply not used to such intrusive promotion.

Which Video Option Would Work for You?

There are many options for videos apart from book trailers that authors can consider creating. Website introductions, readings, interviews or announcements can create an interactive feel and convert information into sales.

An author I recently worked with created a hilarious video of spoof reviews. Some types of video media also have the added bonus of ‘meeting’ the author. Being able to put a face to the name and making your brand memorable has huge advantages for future work and tempts visitors to return.

Marketing professionals worldwide are reporting that video converts better than any other medium, and this is mainly down to its ‘sharability’. In fact up to 92% of mobile video viewers share videos with others, meaning your audience just expanded more than you could ever reach in isolation.

Where to Share Your Videos

Once you have produced your videos, there are many platforms that you can develop to reach your audience. The most obvious are your website, blog, social media, Youtube and Vimeo, where uploading is simple. Others that many don’t consider is uploading to your Amazon, Goodreads or Huffington Post profiles, as well as perhaps your publisher’s website. If you are planning to produce regular videos, uploading to the same accounts each time and creating a channel for your media is a must, so that once you have caught their attention, readers can easily find others.

Using Metadata to Broaden Your Views

Naming your videos and adding useful tags when uploading to certain platforms is also key to allowing readers to find you. Much like a blog, using tags for your particular audience and genre, as well as your author name gives you a much greater chance of appearing in their search results.

This explosive growth in popularity is allowing authors to reach a huge audience via visual means, deepening that all-important connection between author and reader and keeping your name at the forefront of their consideration.

Practising What I Preach

What better way to illustrate my argument than with a video?

OVER TO YOU How has using video impacted your book sales and visibility? What’s your top tip for using video media in book marketing? Join the conversation via the comments box!

This post was originally published at ALLi’s How to For Authors – http://www.selfpublishingadvice.org/why-you-should-use-video-media-to-market-your-self-published-books/

Five Prominent Ways a Busy Author Can Market Themselves Online

372913b0c48d2b1442aaf7fa23cb9feeOver the last decade the internet has changed the lives of writers dramatically. It has tested the publishing industry to the max, and is still consistently changing, forcing publishers, authors and marketing professionals to adapt, in order to make the most of what is probably the least expensive, but most effective form of promotion.

As an independent author, it is imperative that you have a plan in place to showcase your work online and get noticed. The single most effective way to achieve this is by building a strong, professional and branded online platform. By planning in advance and ensuring you have ample amount of content to keep your visitors genuinely interested, your author name will gain vital visibility.

There are plenty of ways to achieve this, but I am going to go through the easiest and most prominent five that will ensure you have the knowledge to start building your platform effectively.

 

Author Website

There is little to no point marketing online and getting yourself noticed if you have no focal point to send interested parties to. A well designed and branded website is the perfect place to host your marketing material as well as detailed information that readers and those in the industry may be looking for after your promotional efforts have paid off. It should also include a way to contact you, so that future opportunities may develop. A website should have static, easily navigable information that provides detailed information effortlessly, and should be designed to appeal to your target audience.

 

Blogging

A blog helps writers connect with their readers, the industry and those interested in the topics you write about. A blog can be used to display your expertise in specific subjects that relate to your work, or in writing itself, further legitimising you as an author. The posts should be written in a professional manner, much like your books, so that visitors can assess the quality of your work. Unlike a website, a blog doesn’t necessarily supply static information, and therefore should be updated regularly to keep readers returning, and also providing a link to your website, where potential readers can find out more about you, and purchase your work.

 

Video Media

With advances in technology, book trailers and video media are fast becoming a popular medium to promote your work. The issue is that in today’s online book sector, there is a narrowing timeframe in order to generate interest. Nowadays information needs to be delivered in a more exciting, interactive manner, and most importantly, fast. It has been found that the average internet user will remain on a website around eighty percent longer if there is a video to view. Videos have also seen the largest rise as a piece of sharable media, meaning your book trailer can be shared all over the world 24/7.

An ever increasing amount of people browse the web via their mobile phones and tablet devices, meaning your page of text may be too daunting and perhaps too small to read. Book trailers are great ways to gain instant attention, tempting visitors to look further and stay longer, as well as share with ease on social media. There are other options for video media apart from book trailers that authors can also consider. Anything from website introductions, readings, interviews or announcements can create an interactive feel and convert information into sales.

 

Podcasts

Following on from video media, podcasts are another effective, interactive way to promote online. Audio interviews, reviews or discussions with authors and industry professionals can all stir up interest, giving you a voice in your field of work. It is also another highly shared form of media, meaning that you can reach a far wider audience than would ever be achievable in isolation. It is also very easy to produce and doesn’t require much technical know-how.

 

Social Media

Connecting with readers and others in the book world online gives you valuable visibility and enables you to network in a way authors from the past would have never imagined possible. You can use it to share your work with readers, discuss being a writer with other authors, as well as opening the door to new opportunities. Agents and publishers freely admit to searching for potential new authors online, and in some cases, such as Curtis Brown and Conville & Walsh, even accept pitches’ via Twitter.

There is an etiquette with social media that many authors are yet to grasp. Although it is a valuable promotional tool, simply shouting ‘Buy my Book’ and providing a link is a poor marketing strategy. Instead, providing snippets and links to reviews, links to your blog and video media is a much less demanding, but effective way to gain genuine curiosity.

As with any marketing, too many authors make the mistake of producing poor promotional material, with little design or production experience. It’s always good to remember that being an independent author isn’t necessarily about doing everything yourself, but about surrounding yourself with experts and creating a strong team and investing where it counts.

Book Trailers and Video Media – Why They Are Increasingly Effective

Over the last decade the internet, how we use it and when we use it has changed dramatically, and this has meant that every industry across the world has had to adjust. The publishing industry has been no exception. In fact, as an industry that relies heavily on appearance and technology itself, it has had to be more vigilant than others in order to keep up with digital modifications. Even over the last few years, huge changes have meant that publishing in the digital world has become even easier, but making a success of your work is just as challenging as ever.

Online promotion can be one of the least expensive, but most effective tools that any writer can utilise in what has become an overcrowded marketplace. The issue is that in today’s online book sector, there is a narrowing timeframe in order to generate interest in your work. In a world where people visit websites whilst shopping, scroll through social media during television adverts or read a blog on their way home from work, everyone is increasingly busy and increasingly impatient. Nowadays information needs to be delivered in a much more exciting, interactive manner, and most importantly, fast.

With that being the case, video media and subsequently, book trailers, have become more and more popular, but are still unbelievably held with some skepticism, and that is due mostly by the amount of poorly produced examples there are being shared online. Many authors with little design or production skills put simple slideshows together themselves, or have friends or fans send them in. This gives many authors the advantage of still being able to stand out from the crowd with a professional video.

Book trailers bring your work to life in a way that many authors often dream about. They can also give readers a great impression of professionalism and much like a movie trailer, is designed to visually stimulate. With visual elements on the internet bringing in far more attention than those websites without, book trailers can now play a huge role in your visibility online, and its ultimate success. It has been found that statistically the average internet user will remain on a website around eighty percent longer if there is a video to view. Videos have also seen the largest rise as a piece of sharable media, meaning your book trailer can be shared all over the world 24/7. If you are having trouble conveying the message of your book, or gaining the attention you feel it deserves, a book trailer may be a good option to explore.

Part of the reason why information online needs to be delivered in a different methods now, is due to the varying way internet browsers are viewing the web. An ever increasing amount of people browse via their mobile phones and tablet devices, meaning your page of text just became too daunting and perhaps too small to read. Book trailers are great ways to gain instant attention, tempting visitors to look further and stay longer. Most readers won’t fully read the lengthy reviews and information that some websites try to share online. Instead, they want snappy information delivered with greater ease. These visitors therefore need to be fed details in a much more graphic medium, without inundating them with text, and that is why book trailers and video media are still on the rise.

There are other options for video media apart from book trailers that authors can also consider. Anything from website introductions, readings, interviews or announcements can create an interactive feel and convert information into sales.

Website introductions are just that, a short video, usually featuring the author, welcoming visitors to their website and speaking about their work. This can replace, or work alongside the text that usually appears on a website home page, giving visitors the option. Videos of this nature, much like book trailers should be around one minute in length. At that length, a video receives the highest amount of viewers watching until completion. One minute sounds like a very short window in order to get your message across, but you will be amazed how much can be communicated in this time. This type of video media also has an added bonus of ‘meeting’ the author, which readers have always admitted to being intrigued about. Being able to put a face to the name and making your brand and website memorable has huge advantages for any future work, tempting visitors back again and again. And remember, it’s not just your website that can utilise video media; it can be shared across your entire online platform, including social media, as well as being played at book launches or other events. Approximately sixty-four percent of consumers are more likely to buy a product after watching video promotion, with marketing professionals reporting that video converts better than any other medium.

There are many versions of book trailers, interviews or other forms of video media out there that have been put together poorly and unprofessionally, and like any piece of promotion, it needs to remain professional in order to gain the right attention and not deter from your work. It need not be expensive either; a professional book trailer varies in price, but something effective can be found for as little as £95. However not all companies that offer the service maintain a high quality, so be sure to view some samples of their previous work and discuss any requirements prior to instructing anyone.

This explosive growth in video popularity is allowing authors to reach a huge audience, deepening that all important connection between author and reader and keeping your name at the forefront of their consideration.

This article was originally published on the Bloomsbury Writers’ and Artists’ Yearbook website at https://www.writersandartists.co.uk/writers/advice/901/self-publishing/marketing-and-publicity/

How Your Online Platform Can Take You From Self-Published to Securing a Major Publishing Deal

2BE7EDDB00000578-3219546-image-m-9_1441198840264You may remember a month or so ago, a children’s book made headlines, claiming to guarantee sending your children to sleep at bedtime, and today, it has made headlines again, after it was announced that Penguin Random House have snapped it up, and is due for release in October.

Author, Carl-Johan Forssen’s story, The Rabbit Who Wants to Fall Asleep, started its journey as a self-published book, which was translated into English last year, using Amazon’s self-publishing system, Createspace. After reaching No.10 on the Amazon book chart, it began at times outselling high-profile titles such as Go Set a Watchman and Grey.

Many writers now start out as indie authors, either consciously or not, hoping a major publishing house may pick up their work after the success of ‘going it alone’. Whether you admit it or not, it’s every writers dream to have their work read by a wider audience. Today’s news seems to reiterate the point that I make on a regular basis, that mainstream publishing houses are clearly listening to what the market is doing, even outside the bigger works.

The managing director of Penguin Random House Children’s UK, Francesca Dow, said in a statement: ‘We’re thrilled to be publishing The Rabbit Who Wants to Fall Asleep—a phenomenon that’s grabbing people’s attention all around the world.

‘We are excited now to be bringing this book to an even bigger audience here in the UK and internationally.

‘As a publisher we want to publish books that speak to people and have the power to support them.

‘This book is very clearly doing that.’

I have seen many authors wanting to achieve this dream, only to fall at the last hurdle for one reason or another. When speaking with authors at events, many are surprised to hear that agents and publishers may research them online prior to making any offers. It’s easier than you may think for publishers and agents to find your details and review how you interact with your audience. This can be done over social media, via interviews, or looking at your own website. This is a vital reason why your online platform should display outward professionalism and encourage the confidence of not just readers, but clearly industry professionals too. If you do not have a website or an online presence at all, publishers and agents can view this as a significant negative against your name. It will take more work in marketing terms to publicise you and your work if you refuse to embrace what is probably the least expensive, but most effective platform for publicity in today’s market.

It also means that publishers or agents may find it extremely difficult to even find your contact details in order to discuss future opportunities with you. The publishing industry is no longer simply about sending in submissions and waiting to hear back. This story demonstrates how the professionals are keeping their ear to the ground and seeking out future titles. If you cannot be easily found, you may be missing out on advancing your writing career.

If you look at Carl-Johan Forssen’s website you will see a very well presented site that immediately conveys legitimacy and professionalism in his field of work. We don’t know whether Random House took note of his online platform or not, but it would have certainly added to their confidence in him as a professional and an author if they had.

It’s never too early to assess whether you could present yourself more effectively online, and if you’re looking for advice or a friendly critique, please get in touch by email (contact@authordesignstudio.com) or via Twitter (@authordesigner).

3 Basic but Essential Tips on Benefiting from Twitter for Busy Authors

Social Media, including Twitter, have become one of the most powerful tools an author can use to gain a stronger online platform in today’s marketplace. There are millions of users worldwide, and a large number of established book/author/reader communities to make the most of. If you are new at Twitter, or are struggling to find your feet, here are some essential basic tips that may help.

1. Setting up your profile You may think this is one of the easiest steps to get through, however it is at this point that many authors make mistakes which may cost them interest in the long term. If you’re new to Twitter, taking time over your profile can make it more attractive, and therefore you will gain more followers. If you’re already using Twitter and not getting anywhere with it, you may want to look back at your profile and ensure it’s beneficial to you as an author, or simply update it.

Ensure your username and handle (e.g @CarolEWyer) is your author name. This is how many Twitter users will search for you, so you need to ensure they are able to find your account easily, and they will be searching for a person, not a book.. You may be tempted to use your book title, but this will limit your account to one book. If you are planning on writing more than one book, using your author name makes better sense and enables you to reach your existing readership when the next book is released. If your name isn’t available or is already being used, add something to it such as ‘@carolewyerauthor’ or ‘@carolewyerwriter’.

You will also need to write a short biography. Try and keep this light-hearted and informal in order to attract more followers. Think of it as your blurb. It’s there to catch attention. You only have a short space, so try to include information that will attract your target audience. You can include the title of your latest book here too, so it is easily visible to those looking for you. Ensure you include your website address (separate to the biography).

Using a friendly photo of yourself as your profile picture is ideal – it creates a connection between you and possible readers as well as other Twitter users. You can use a book promotion image as your Header Image so that readers of your work can immediately see your latest work. It also creates a sense of legitimacy, professionalism and familiarity. Below is an example. SKININ THE GAMETWITTER 2. To Tweet or not to Tweet. Once you have setup your account, it can be daunting to know what to write, what to say and who you’re saying it to. Firstly, the majority of Twitter accounts are public, which is why and how people follow you. If people read your tweets and find them interesting, this is the best and most genuine way to gain followers.

A huge amount of authors are told that Twitter is a selling tool. It isn’t. Twitter is a sociable promotional tool, and so much more. It contains communities of writers and authors for support and encouragement, industry professionals for advice and tips, and of course readers and reviewers. However if you set out simply believing you can shout ‘buy my book‘, you will more than likely end up very disappointed. Although it is more than acceptable to talk about your book on Twitter, there is a subtle etiquette that you will need to learn.

Generally I advise that every fourth or fifth tweet should be book orientated. This can be very subtle, perhaps a link to a review, competition, media coverage, interview or blog tour, rather than a straight forward ‘BUY MY NEW BOOK HERE!’. Tweets such as this can be very off putting and you may find that followers quickly delete you if you over do it. Promoting the success of your book on the other hand demonstrates what a good read it is without you having to ‘shamelessly‘ brag! Ultimately, the rule is to keep it professional and confident.

You will also need to make yourself interesting as an author. If users see a neglected account, they will immediately be uninterested. You can talk about your writing journey, what research you may be doing for your work in progress, link to blog posts and competitions and generally interact with readers and authors on all sorts of topics. By making yourself interesting, you will indirectly be tempting your followers to investigate your work, and this means potential sales.

3. Build on Your Twitter Relationships. Once you have some followers, you will need to build relationships. The only way to do this is to interact, and that doesn’t simply mean thanking someone for following you, or retweeting something someone has posted. Starting, or joining in a conversation is a great way to begin, and eventually you will have a following that you can come back to on a daily basis. A great place to start with this, is other writers. Remember that most writers are also readers, so although they may eventually take an interest in your work, support you through publication and recommend your books, do not ‘sell’. Using the rules in the point above will mean they will take a genuine interest.

There is so much more to Twitter than this, but these basics are essential to get right in order to make the most of what is a global piece of promotion. If you have any questions, you can email me at contact@authordesignstudio.com or Tweet me on @authordesigner.