Creating Simple Visual Content for Your Author Platform

You may have noticed recently how more and more visual content such as images, photos and videos appear on social media. This is because visual content on social media and platform networks tends to gain a lot more attention than those that contain text alone. Social media experts say that it gives your interaction a significant boost and also strengthens your brand.

Authors can use this as a fantastic tool to further interact with readers and others in the industry. According to B2B Infographics, photos are liked twice as often as text updates, and videos are shared twelve times more than links and text posts combined! Those statistics are incredible, and something I will certainly be taking note of myself.

Below are some simple ways to create unique visual media that you can share across your author platform, including social media, blogs, websites and more.

Account Imagery
Imagery has nearly always been used strongly across social media. Profile photos and header banners are great ways to make an instant impression. I’ve always preferred photos of yourself as a profile shot. It means that visitors can put a ‘face to the name’,and conveys legitimacy. Below are some fun examples of how some authors have created a branded and fun header – just remember to leave space for the profile photo to overlap so that nothing is hidden when it’s in place. Contact me if you would like your own header image designed, or you can do it yourself fairly easily.

Video
I have written a couple of articles specifically on video media for authors, which you can view here and here, and there are many more options to choose from. Showing your personality on camera can further that connection with your fans, and many authors are trying their hand at vlogging (video blogging), whether its with instructional content on being a writer, conveying your expertise on a topic, or general material.
Carol Wyer is currently running a very entertaining ‘Grumpies On Board Travel Show’ which follows her and her ‘Grumpy’ husband (Carol’s words, not mine!) through various adventures after the success of her books. You can view Carol’s channel on YouTube here.
Other authors use video as an interview platform, for book reviews, book trailers or as a writing journal. If you are a little camera shy, there are options to create something visually appealing that doesn’t necessarily need you in shot.
The important thing to remember is to display videos across your entire platform to gain maximum exposure. They are extremely easy to share via social media and blogs. The average internet user also spends 88% longer on a website with video, so embedding a selection of your videos and having a link to your YouTube channel prominently displayed is superb for keeping visitors engaged.

Photos
I recently wrote a blog post on the various social media account options and which authors should be using them. If as an author you use the image based social media networks, such as Instagram, Snapchat or Pinterest, you may be used to sharing photos, however for those authors who aren’t sure on what images they could possibly share, here is a list of options you may not have thought of:

  • Inspirational photos – Out and about for research? Share photos of locations, people (with their permission) or anything else that may have given you that fantastic idea for your next book! Lovely author, Ellie Holmes has a section on her website devoted to photos that have inspired her. Jane Odiwe, who is a fantastic author and artist displays the paintings she has produced whilst inspired for her novels.
  • Your favourite books – Have you seen a book that you love? Share a photo or picture of its cover, or include a photo when you link to a review.
  • Your writing space – Readers are naturally intrigued by authors and sharing a photo of the space you use to write can prove a real interest to your fans. Get creative and decorate your space per season and share over and over again.

 

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Beth Hersant’s book travelling the world!

 

  • Your Readers – Readers often send in unusual shots of themselves reading your book. A client of mine, Beth Hersant has a fantastic list on her website, with her readers from all over the world!
  • Local Bookshops – If you have a local independent bookshop, why not share photos of their amazing displays. It can further your relationship with them and also help promote independents within the industry. If your book is stocked there, even better!
  • susan
    Author, Susan Gandar

    Author Events – If you attend an event such as a writing conference or are running your own event such as a book signing, ensure you get some photos. These can instigate links between like-minded authors and any readers oe locals who may be interested in attending future events.

Just Add Text
Another suggestion is to take images and add text to them. If there is something you want to get noticed, adding the text to an image can be a better way to gain that attention. It is easy enough to add words to images with Microsoft Paint, or with free sites like PicMonkey and Picfont.
They can be used to convey your brand, a new release, a book excerpt, title a blog, or even a general quote that you want to share. Some examples of this image style is below.

GIFs
What could be better than an image to gain attention? An animated image! GIFs are a huge trend at the moment, and easy to get hold of on websites such as Giphy. Authors can use them to display how they are feeling at any one moment. Use them alongside some promotion or general posts for maximum exposure. It is also a great way to have some fun and enter some humour into your platform.

giphy

 

It can take a little more thought and time, especially for authors, who naturally write through life.The key with visual media is if you can show it instead or typing it, then you may end up gaining more attention. All that effort will be worthwhile in the end.

If you have any questions, feel free to get in touch on contact@authordesignstudio.com. I always love to hear your thoughts and ideas, so please comment if you have had any experiences you would like to share.

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Why You Should Use Video Media to Market your Self-published Books

One of the challenges to indie authors in marketing their self-published books is that people simply don’t have the time to browse the web like they used to. It can feel as if there is a narrowing timeframe in which to generate interest in your work.shutterstock_173650184

With thousands of authors and books competing for attention, it can seem impossible to stand out from the crowd. Information needs to be delivered in a much more exciting, interactive manner, and most importantly, fast.

Different techniques are necessary to deliver information online, due to the varying ways internet browsers view material online. An ever increasing amount of people browse via their mobile phones, which means your page of text can become too daunting to read.

This is why many individuals and companies have taken to ‘vlogging’, replacing long articles of text with videos of themselves speaking about what they would have once written, conveying information in a much more graphic medium. The written word will never be replaced, but video can be a creative way of delivering information and reaping the rewards.

Videos displayed on websites can not only increase traffic, but keep visitors engaged up to 88% longer.

With that being the case, video media and book trailers have become increasingly popular, but are still viewed with some skepticism. Authors by nature perform most of their work ‘behind the scenes’ and are more often than not simply not used to such intrusive promotion.

Which Video Option Would Work for You?

There are many options for videos apart from book trailers that authors can consider creating. Website introductions, readings, interviews or announcements can create an interactive feel and convert information into sales.

An author I recently worked with created a hilarious video of spoof reviews. Some types of video media also have the added bonus of ‘meeting’ the author. Being able to put a face to the name and making your brand memorable has huge advantages for future work and tempts visitors to return.

Marketing professionals worldwide are reporting that video converts better than any other medium, and this is mainly down to its ‘sharability’. In fact up to 92% of mobile video viewers share videos with others, meaning your audience just expanded more than you could ever reach in isolation.

Where to Share Your Videos

Once you have produced your videos, there are many platforms that you can develop to reach your audience. The most obvious are your website, blog, social media, Youtube and Vimeo, where uploading is simple. Others that many don’t consider is uploading to your Amazon, Goodreads or Huffington Post profiles, as well as perhaps your publisher’s website. If you are planning to produce regular videos, uploading to the same accounts each time and creating a channel for your media is a must, so that once you have caught their attention, readers can easily find others.

Using Metadata to Broaden Your Views

Naming your videos and adding useful tags when uploading to certain platforms is also key to allowing readers to find you. Much like a blog, using tags for your particular audience and genre, as well as your author name gives you a much greater chance of appearing in their search results.

This explosive growth in popularity is allowing authors to reach a huge audience via visual means, deepening that all-important connection between author and reader and keeping your name at the forefront of their consideration.

Practising What I Preach

What better way to illustrate my argument than with a video?

OVER TO YOU How has using video impacted your book sales and visibility? What’s your top tip for using video media in book marketing? Join the conversation via the comments box!

This post was originally published at ALLi’s How to For Authors – http://www.selfpublishingadvice.org/why-you-should-use-video-media-to-market-your-self-published-books/

Five Prominent Ways a Busy Author Can Market Themselves Online

372913b0c48d2b1442aaf7fa23cb9feeOver the last decade the internet has changed the lives of writers dramatically. It has tested the publishing industry to the max, and is still consistently changing, forcing publishers, authors and marketing professionals to adapt, in order to make the most of what is probably the least expensive, but most effective form of promotion.

As an independent author, it is imperative that you have a plan in place to showcase your work online and get noticed. The single most effective way to achieve this is by building a strong, professional and branded online platform. By planning in advance and ensuring you have ample amount of content to keep your visitors genuinely interested, your author name will gain vital visibility.

There are plenty of ways to achieve this, but I am going to go through the easiest and most prominent five that will ensure you have the knowledge to start building your platform effectively.

 

Author Website

There is little to no point marketing online and getting yourself noticed if you have no focal point to send interested parties to. A well designed and branded website is the perfect place to host your marketing material as well as detailed information that readers and those in the industry may be looking for after your promotional efforts have paid off. It should also include a way to contact you, so that future opportunities may develop. A website should have static, easily navigable information that provides detailed information effortlessly, and should be designed to appeal to your target audience.

 

Blogging

A blog helps writers connect with their readers, the industry and those interested in the topics you write about. A blog can be used to display your expertise in specific subjects that relate to your work, or in writing itself, further legitimising you as an author. The posts should be written in a professional manner, much like your books, so that visitors can assess the quality of your work. Unlike a website, a blog doesn’t necessarily supply static information, and therefore should be updated regularly to keep readers returning, and also providing a link to your website, where potential readers can find out more about you, and purchase your work.

 

Video Media

With advances in technology, book trailers and video media are fast becoming a popular medium to promote your work. The issue is that in today’s online book sector, there is a narrowing timeframe in order to generate interest. Nowadays information needs to be delivered in a more exciting, interactive manner, and most importantly, fast. It has been found that the average internet user will remain on a website around eighty percent longer if there is a video to view. Videos have also seen the largest rise as a piece of sharable media, meaning your book trailer can be shared all over the world 24/7.

An ever increasing amount of people browse the web via their mobile phones and tablet devices, meaning your page of text may be too daunting and perhaps too small to read. Book trailers are great ways to gain instant attention, tempting visitors to look further and stay longer, as well as share with ease on social media. There are other options for video media apart from book trailers that authors can also consider. Anything from website introductions, readings, interviews or announcements can create an interactive feel and convert information into sales.

 

Podcasts

Following on from video media, podcasts are another effective, interactive way to promote online. Audio interviews, reviews or discussions with authors and industry professionals can all stir up interest, giving you a voice in your field of work. It is also another highly shared form of media, meaning that you can reach a far wider audience than would ever be achievable in isolation. It is also very easy to produce and doesn’t require much technical know-how.

 

Social Media

Connecting with readers and others in the book world online gives you valuable visibility and enables you to network in a way authors from the past would have never imagined possible. You can use it to share your work with readers, discuss being a writer with other authors, as well as opening the door to new opportunities. Agents and publishers freely admit to searching for potential new authors online, and in some cases, such as Curtis Brown and Conville & Walsh, even accept pitches’ via Twitter.

There is an etiquette with social media that many authors are yet to grasp. Although it is a valuable promotional tool, simply shouting ‘Buy my Book’ and providing a link is a poor marketing strategy. Instead, providing snippets and links to reviews, links to your blog and video media is a much less demanding, but effective way to gain genuine curiosity.

As with any marketing, too many authors make the mistake of producing poor promotional material, with little design or production experience. It’s always good to remember that being an independent author isn’t necessarily about doing everything yourself, but about surrounding yourself with experts and creating a strong team and investing where it counts.

Book Trailers and Video Media – Why They Are Increasingly Effective

Over the last decade the internet, how we use it and when we use it has changed dramatically, and this has meant that every industry across the world has had to adjust. The publishing industry has been no exception. In fact, as an industry that relies heavily on appearance and technology itself, it has had to be more vigilant than others in order to keep up with digital modifications. Even over the last few years, huge changes have meant that publishing in the digital world has become even easier, but making a success of your work is just as challenging as ever.

Online promotion can be one of the least expensive, but most effective tools that any writer can utilise in what has become an overcrowded marketplace. The issue is that in today’s online book sector, there is a narrowing timeframe in order to generate interest in your work. In a world where people visit websites whilst shopping, scroll through social media during television adverts or read a blog on their way home from work, everyone is increasingly busy and increasingly impatient. Nowadays information needs to be delivered in a much more exciting, interactive manner, and most importantly, fast.

With that being the case, video media and subsequently, book trailers, have become more and more popular, but are still unbelievably held with some skepticism, and that is due mostly by the amount of poorly produced examples there are being shared online. Many authors with little design or production skills put simple slideshows together themselves, or have friends or fans send them in. This gives many authors the advantage of still being able to stand out from the crowd with a professional video.

Book trailers bring your work to life in a way that many authors often dream about. They can also give readers a great impression of professionalism and much like a movie trailer, is designed to visually stimulate. With visual elements on the internet bringing in far more attention than those websites without, book trailers can now play a huge role in your visibility online, and its ultimate success. It has been found that statistically the average internet user will remain on a website around eighty percent longer if there is a video to view. Videos have also seen the largest rise as a piece of sharable media, meaning your book trailer can be shared all over the world 24/7. If you are having trouble conveying the message of your book, or gaining the attention you feel it deserves, a book trailer may be a good option to explore.

Part of the reason why information online needs to be delivered in a different methods now, is due to the varying way internet browsers are viewing the web. An ever increasing amount of people browse via their mobile phones and tablet devices, meaning your page of text just became too daunting and perhaps too small to read. Book trailers are great ways to gain instant attention, tempting visitors to look further and stay longer. Most readers won’t fully read the lengthy reviews and information that some websites try to share online. Instead, they want snappy information delivered with greater ease. These visitors therefore need to be fed details in a much more graphic medium, without inundating them with text, and that is why book trailers and video media are still on the rise.

There are other options for video media apart from book trailers that authors can also consider. Anything from website introductions, readings, interviews or announcements can create an interactive feel and convert information into sales.

Website introductions are just that, a short video, usually featuring the author, welcoming visitors to their website and speaking about their work. This can replace, or work alongside the text that usually appears on a website home page, giving visitors the option. Videos of this nature, much like book trailers should be around one minute in length. At that length, a video receives the highest amount of viewers watching until completion. One minute sounds like a very short window in order to get your message across, but you will be amazed how much can be communicated in this time. This type of video media also has an added bonus of ‘meeting’ the author, which readers have always admitted to being intrigued about. Being able to put a face to the name and making your brand and website memorable has huge advantages for any future work, tempting visitors back again and again. And remember, it’s not just your website that can utilise video media; it can be shared across your entire online platform, including social media, as well as being played at book launches or other events. Approximately sixty-four percent of consumers are more likely to buy a product after watching video promotion, with marketing professionals reporting that video converts better than any other medium.

There are many versions of book trailers, interviews or other forms of video media out there that have been put together poorly and unprofessionally, and like any piece of promotion, it needs to remain professional in order to gain the right attention and not deter from your work. It need not be expensive either; a professional book trailer varies in price, but something effective can be found for as little as £95. However not all companies that offer the service maintain a high quality, so be sure to view some samples of their previous work and discuss any requirements prior to instructing anyone.

This explosive growth in video popularity is allowing authors to reach a huge audience, deepening that all important connection between author and reader and keeping your name at the forefront of their consideration.

This article was originally published on the Bloomsbury Writers’ and Artists’ Yearbook website at https://www.writersandartists.co.uk/writers/advice/901/self-publishing/marketing-and-publicity/

How Your Online Platform Can Take You From Self-Published to Securing a Major Publishing Deal

2BE7EDDB00000578-3219546-image-m-9_1441198840264You may remember a month or so ago, a children’s book made headlines, claiming to guarantee sending your children to sleep at bedtime, and today, it has made headlines again, after it was announced that Penguin Random House have snapped it up, and is due for release in October.

Author, Carl-Johan Forssen’s story, The Rabbit Who Wants to Fall Asleep, started its journey as a self-published book, which was translated into English last year, using Amazon’s self-publishing system, Createspace. After reaching No.10 on the Amazon book chart, it began at times outselling high-profile titles such as Go Set a Watchman and Grey.

Many writers now start out as indie authors, either consciously or not, hoping a major publishing house may pick up their work after the success of ‘going it alone’. Whether you admit it or not, it’s every writers dream to have their work read by a wider audience. Today’s news seems to reiterate the point that I make on a regular basis, that mainstream publishing houses are clearly listening to what the market is doing, even outside the bigger works.

The managing director of Penguin Random House Children’s UK, Francesca Dow, said in a statement: ‘We’re thrilled to be publishing The Rabbit Who Wants to Fall Asleep—a phenomenon that’s grabbing people’s attention all around the world.

‘We are excited now to be bringing this book to an even bigger audience here in the UK and internationally.

‘As a publisher we want to publish books that speak to people and have the power to support them.

‘This book is very clearly doing that.’

I have seen many authors wanting to achieve this dream, only to fall at the last hurdle for one reason or another. When speaking with authors at events, many are surprised to hear that agents and publishers may research them online prior to making any offers. It’s easier than you may think for publishers and agents to find your details and review how you interact with your audience. This can be done over social media, via interviews, or looking at your own website. This is a vital reason why your online platform should display outward professionalism and encourage the confidence of not just readers, but clearly industry professionals too. If you do not have a website or an online presence at all, publishers and agents can view this as a significant negative against your name. It will take more work in marketing terms to publicise you and your work if you refuse to embrace what is probably the least expensive, but most effective platform for publicity in today’s market.

It also means that publishers or agents may find it extremely difficult to even find your contact details in order to discuss future opportunities with you. The publishing industry is no longer simply about sending in submissions and waiting to hear back. This story demonstrates how the professionals are keeping their ear to the ground and seeking out future titles. If you cannot be easily found, you may be missing out on advancing your writing career.

If you look at Carl-Johan Forssen’s website you will see a very well presented site that immediately conveys legitimacy and professionalism in his field of work. We don’t know whether Random House took note of his online platform or not, but it would have certainly added to their confidence in him as a professional and an author if they had.

It’s never too early to assess whether you could present yourself more effectively online, and if you’re looking for advice or a friendly critique, please get in touch by email (contact@authordesignstudio.com) or via Twitter (@authordesigner).

8 Proven Ways to Attract More Visits to Your Author Website

WOMANThere is a myth floating in the minds of some writers out there, that once you have written the book and built your author website that the book will sell like hot cakes and you can sit back and simply enjoy the praise. Unfortunately this is not the case, and as an Indie author, it is down to you to market and push your book to reach its potential in what is a very overcrowded marketplace.

There are many tools online to help you achieve this, and with the bonus of social media and an author website, you can reach a market that would be impossible to reach in isolation. That being said, you need to make the most of what is possibly the best marketing tool you have. An author website is dedicated to you and your work. There is no competition and you can design it to attract your target market and update it as and when you need to. It should appear much like a ‘bonus DVD’, in that it offers information and ‘extras’ that cannot be found elsewhere. So to help you continue on the path to author success, here are 8 easy and proven ways to attract more visits (and repeat visitors) to your author website.

1. Deleted Scenes

Do you remember that really laborious editing process, where you deleted entire scenes that you may have realised weren’t entirely necessary? Well, don’t waste them! Put them aside, and once readers have finished your book, you can offer these ‘deleted scenes’ online to prolong their interest in your work.

2. Alternate Endings

Much like the deleted scenes, you may have tried several endings before deciding on the final edit. These can be really interesting for readers to see. If you’ve always had the same ending, why not have some fun yourself and write something totally different!

3. Short Stories

When a reader finds an author they really connect with and enjoy, they like to keep an eye on new and upcoming books. But of course writing a full book takes some time to complete, so why not keep their interest by offering an ‘interim’ story? It can be something completely different, or you can even include ‘spin-offs’ from existing characters. You can even theme them to different seasons. Imagining your characters around the Christmas season, or even taking a holiday.

A high percentage of readers admit that they visit author websites to read the free material, so why not take advantage and add it as a bonus for subscribing to a newsletter or similar? One thing to remember is that your short stories need to be edited to the same quality as your published works, otherwise you may put your readership off.

4. Exclusive Signed Copies of Your Book

One thing that Amazon (and other large retailers) cannot offer is a signed copy of your work. If you sell your books direct via your website, why not entice them to order from you rather than the easier option of a large online retailer and offer exclusive autographed copies of your book? Autographed copies make great gifts too.

5. Character Catch-up’s

This is something I came across when working with a children’s author. He very cleverly posted a transcript piece of his characters ‘chatting’ to him about the book and story. The author ‘interviewed’ them about different aspects of the events in the story. It was a very clever way of reiterating the important morals in his work, and very entertaining for his readers.

6. Competitions and Quizzes

Everyone likes to win at something, and if you have your reader’s attention on your website, then a competition to win a quiz or perhaps a competition in order to win something is an ideal way to gain contacts. You can even integrate this with your social media and offer a free signed copy of your book if the person ‘follows’ you on social media etc. It’s a great way to build interest and create a buzz around your website. It doesn’t need to be limited to your book though. You can offer book vouchers, or even something related to the book. One author I worked with recently gave away a necklace which featured on her book cover.

7. Articles

Everyone’s work speaks of some kind of experience or expertise, and this can be another way of reaching out to your audience. Whether you write fiction or non fiction, you can write articles about the topics of your work and knowledge. If there is no real ‘topic’ to discuss, why not talk about your writing journey, what you learnt along the way or even what research you performed in order to make your work accurate. One author I have worked with, who writes historical romance, creates mood boards for each book, including pictures of historic rooms and places, a map of the area where the book is based and portraits that suit the character she is trying to portray. Showing this to your readers can further build that author/reader connection.

8. Featured Reviews

If you’re gaining a good number of reviews, you could create a ‘featured review’ area, and encourage readers to send their thoughts by attracting them with a prize. At the end of each month you can announce a winner and ‘feature’ their review on your website and across your social media accounts.

I hope these hints and tips will help you attract more visitors to your website, but I’m always happy to hear more of your ideas. What do you do to gain website visitors? You can comment here or tweet me at @authordesigner with your experiences.

New Testimonial for Author Design Studio from Dave Lowe

Dave Lowe, author of the Squirrel Boy and Stinky and Jinks book series kindly gave the following review of his recent experience working with me on his fantastic new author website design: www.davelowebooks.com

‘Having books released by different publishers both in the UK and overseas, I thought it was about time I took the plunge and got my own website, a place where readers (or their parents) could find information about me and my books. I’m so happy I chose Aimee. She has been great to work with, super-professional and helpful every step of the way. And I’m genuinely delighted with the outcome: a brilliant website! Thanks, Aimee.’