You may have noticed recently how more and more visual content such as images, photos and videos appear on social media. This is because visual content on social media and platform networks tends to gain a lot more attention than those that contain text alone. Social media experts say that it gives your interaction a significant boost and also strengthens your brand.
Authors can use this as a fantastic tool to further interact with readers and others in the industry. According to B2B Infographics, photos are liked twice as often as text updates, and videos are shared twelve times more than links and text posts combined! Those statistics are incredible, and something I will certainly be taking note of myself.
Below are some simple ways to create unique visual media that you can share across your author platform, including social media, blogs, websites and more.
Imagery has nearly always been used strongly across social media. Profile photos and header banners are great ways to make an instant impression. I’ve always preferred photos of yourself as a profile shot. It means that visitors can put a ‘face to the name’,and conveys legitimacy. Below are some fun examples of how some authors have created a branded and fun header – just remember to leave space for the profile photo to overlap so that nothing is hidden when it’s in place. Contact me if you would like your own header image designed, or you can do it yourself fairly easily.
I have written a couple of articles specifically on video media for authors, which you can view here and here, and there are many more options to choose from. Showing your personality on camera can further that connection with your fans, and many authors are trying their hand at vlogging (video blogging), whether its with instructional content on being a writer, conveying your expertise on a topic, or general material.
Carol Wyer is currently running a very entertaining ‘Grumpies On Board Travel Show’ which follows her and her ‘Grumpy’ husband (Carol’s words, not mine!) through various adventures after the success of her books. You can view Carol’s channel on YouTube here.
Other authors use video as an interview platform, for book reviews, book trailers or as a writing journal. If you are a little camera shy, there are options to create something visually appealing that doesn’t necessarily need you in shot.
The important thing to remember is to display videos across your entire platform to gain maximum exposure. They are extremely easy to share via social media and blogs. The average internet user also spends 88% longer on a website with video, so embedding a selection of your videos and having a link to your YouTube channel prominently displayed is superb for keeping visitors engaged.
I recently wrote a blog post on the various social media account options and which authors should be using them. If as an author you use the image based social media networks, such as Instagram, Snapchat or Pinterest, you may be used to sharing photos, however for those authors who aren’t sure on what images they could possibly share, here is a list of options you may not have thought of:
- Inspirational photos – Out and about for research? Share photos of locations, people (with their permission) or anything else that may have given you that fantastic idea for your next book! Lovely author, Ellie Holmes has a section on her website devoted to photos that have inspired her. Jane Odiwe, who is a fantastic author and artist displays the paintings she has produced whilst inspired for her novels.
- Your favourite books – Have you seen a book that you love? Share a photo or picture of its cover, or include a photo when you link to a review.
- Your writing space – Readers are naturally intrigued by authors and sharing a photo of the space you use to write can prove a real interest to your fans. Get creative and decorate your space per season and share over and over again.
- Your Readers – Readers often send in unusual shots of themselves reading your book. A client of mine, Beth Hersant has a fantastic list on her website, with her readers from all over the world!
- Local Bookshops – If you have a local independent bookshop, why not share photos of their amazing displays. It can further your relationship with them and also help promote independents within the industry. If your book is stocked there, even better!
Author Events – If you attend an event such as a writing conference or are running your own event such as a book signing, ensure you get some photos. These can instigate links between like-minded authors and any readers oe locals who may be interested in attending future events.
Just Add Text
Another suggestion is to take images and add text to them. If there is something you want to get noticed, adding the text to an image can be a better way to gain that attention. It is easy enough to add words to images with Microsoft Paint, or with free sites like PicMonkey and Picfont.
They can be used to convey your brand, a new release, a book excerpt, title a blog, or even a general quote that you want to share. Some examples of this image style is below.
What could be better than an image to gain attention? An animated image! GIFs are a huge trend at the moment, and easy to get hold of on websites such as Giphy. Authors can use them to display how they are feeling at any one moment. Use them alongside some promotion or general posts for maximum exposure. It is also a great way to have some fun and enter some humour into your platform.
It can take a little more thought and time, especially for authors, who naturally write through life.The key with visual media is if you can show it instead or typing it, then you may end up gaining more attention. All that effort will be worthwhile in the end.
If you have any questions, feel free to get in touch on firstname.lastname@example.org. I always love to hear your thoughts and ideas, so please comment if you have had any experiences you would like to share.