An author website is a central meeting place for you to contain the majority of your detailed information on yourself and your books. Here is the place to convince your existing and future readers to connect with you and point them in the direction of purchasing your book/s. Turning potential readers into profit.
If you don’t have a website yet, you will certainly want to look into setting one up. If you already have a website, then now is the opportunity to ensure you have everything set up correctly and are using it in the best way possible. Below is a shortlist of ‘must have’ components to help you get started in making the most of your author website and maximizing your promotional success.
1) Your Books!
If you’re an author, whether that’s self-published or mainstream, you need to promote your work. One of the best ways to do this, is on a dedicated author website.
You also need to ensure that your book/s are displayed clearly and that your website is easily navigable. You will need a page dedicated to displaying your books with clear links to purchase, a copy of the cover and blurb and even the latest review. Don’t overcrowd this page. It is vital that it’s clear and concise. If you have a number of books, they can be sorted by release date or genre in order to make it clear to your readers what they can find.
2) Author Information
It’s well known that readers like to connect with author’s, and a page dedicated to a short biography is a nice addition to entice your readers further into your website. The key to this page is to let your readers learn a little bit more about you, but still keep it professional. It’s also great to include a professional photo of yourself as knowing what you look like is a great way for your readers to create another connection point with you.
Another tool to include here is to include a Newsletter sign up form after your biography text. If readers find themselves interested in you as an author, it’s then there for them to very easily sign up.
3) Newsletter Sign-up Form
Whilst displaying static content on your books (and links to purchase the book) is imperative, having consistent visual impact with your reader can be a fantastic tool. Imagine your name appearing in their inbox on weekly basis. They may or may not open and read the newsletter every time, but your name is there, and when they think they are ready for a new book, your name will be prominent in their minds.
Connecting with readers (and potential new readers) on a regular basis is the key to keeping them informed with your latest work. If they don’t know your book is available to purchase, then how can the buy it!
You don’t need to spend money on expensive newsletter systems, although some are free. Another way of handling this, is to set up a blog on WordPress. It can act as a newsletter (as people can sign up for email notifications when you post) and acts as a regular blog alongside this.
Make sure that your sign up forms or links to any social media are easy to see, in prominent locations, and appealing.
4) The Sneak Peek
Offering your readers something that they won’t find elsewhere is a very ‘sneaky’ way of pulling them further into your website. Your design is the first key to appealing to your demographic, however offering something for free is the best way of keeping them there for longer. There are lots of options here. Whether you offer exclusive free sample chapters, competitions for free copies of your book or sneak peeks at your next release, everybody loves something for free! Changing the free offering from time to time will also keep them coming back for more.
One other thing to remember is when you mention ‘free’, ensure it is free. Don’t insist they sign up for your newsletter first or similar. Although this is a great way to gain visibility, it more than often puts people off these days. If they are genuinely interested in you and your work, they will sign up of their own accord. You have more chance of gaining said interest by letting your free sample chapter do the work. If you want to focus on gaining further sign up’s to a newsletter, offer them something such as an extra free bonus chapter.
5) Validating Reviews
If you are a writer or reader, or both, you will know that books are one of the most talked of products of all time. The extent of sharing and the recommendation of books is something no other type of product in the world gets to enjoy. Reviews are one of the best ways in validating why people should purchase your book, however overstepping the mark is easily done too. By filling miles of your website pages with reviews may seem tempting, the sight of so many words on a computer screen will seem like a daunting essay to your website visitors. By taking a selection of the best reviews to date, or snippets of them, much like headlines, you stand a much higher chance of visitors actually reading them, and therefore impacting them on their purchasing decision.
If you insist on sharing every review, then consider putting your reviews on a cycle so that you may display a handful at a time.
Tap into reader’s instincts to share their thoughts by having clear social media ‘share’ buttons on your website. Word of mouth can often be the most powerful sales pitch. If they genuinely enjoyed your work, make the process of sharing their thoughts easier.
I hope these points have made you think about your website and the power these tools can have over both selling your books and your brand. Authors are using these elements all the time for their website’s and now you have the knowledge to craft a fantastic website too – are you ready to take action?