Social Media does not have to take over your life, and it won’t. You’ll still have plenty of time to write and socialise with ‘real’ people! There are many options, from scheduling tweets, to simply popping in and out for a short time per day. Whichever way you decide is best, it must become something you keep up. Ignoring it will be no help at all…and you never know, you may just begin to enjoy it!
It takes time, and it is the quality of your followers, not the amount you have that really counts. You could work up (and indeed you can now BUY followers!…please don’t!) a list of random people, who share little interest in what you do or your work, but build up a list of fellow authors, companies and people in your genre, and readers will join you there too. What could be better than talking with people that share your interests and can give you advice, inspiration and encouragement?
Just think of this too…direct access to your READERS! Sounds good doesn’t it? No one will blame you for being so tempted to shout ‘BUY MY BOOK’ from time to time, but there are other ways – less intrusive and aggressive – to encourage interest. Contests, polls, reviews etc are all interactive, and will tempt sales to increase. You all know what it’s like when you walk into a shop and you’re automatically pinned to the floor by the sales force, insisting to know what you want and how they can help. It’s a similar concept…almost! It’s simply etiquette. Be interactive, be interesting and get to know your readers. You’ll be better for it in the end.